History of the Aeronautica Militare brand. Aeronautica Militare and its success story

Connoisseurs of high-quality and stylish clothes should certainly have models from the Italian brand called Aeronautica Militare in their wardrobe. It specializes in both men's and women's and children's clothing. Models from his collections are mainly made in the military style, which has been at the top of popularity for a long time. Legendary pilot leather jackets, ANTI-G trousers, sweatshirts, t-shirts, shorts - all this is united not only by comfortable styles, but also by an incredibly interesting design. But to understand the idea of each print or patch, let's get acquainted with the history of the brand.

Company creation

The founder and ideological inspirer is Cristiano Sperotto. This is a man who started his career at a young age as a simple tailor in Mossano (Vicenza). Everything changed in 1960 when he moved to the small Italian town of Thiene. There he founded his small business and developed leather products. At the same time, he also specialized in the production of high-quality short wool clothing.

(Cristiano Sperotto with his sons Paolo and Armando)

In 1979, Sperotto was joined by his sons, Paolo and Armando Pio. It was then that a limited liability company called "Cristiano di Thiene SpA" appeared. This family business began to transform into a powerful company that was gaining ground in the domestic and international markets. Over time, "Cristiano di Thiene SpA" has become a benchmark for quality and development in the processing and selection of quality leather.

Sperotto has always loved the sky and aviation. This feature of the creator, as well as the proximity of the historic airport "Arturo Ferarin", has become a prerequisite for true friendship and cooperation between the company's management and the pilots of the Italian Air Force. This inspired the company to create a special leather jacket for pilots. The task of creating the perfect jacket was challenging. There were many problems that needed to be solved. The jacket had to be heavy-duty, waterproof, withstand cold and wind, which caused great inconvenience to pilots at altitude, and also protect against bruises during hard landings.

The craftsman used only genuine leather in his work, and short-cropped fur as insulation, which really retained heat inside the jacket and, due to its small volume, did not interfere with the pilot’s movements at all. This allowed him to keep his hands free and fly the plane without any obstacles. The result was even better than expected. The jacket was called "Pilot Jacket" and became a cult model of the brand. Then the company won the tender for the production of these jackets for real pilots of the Italian Air Force and has been doing this for over 30 years. Now this model is popular not only among pilots, but also among ordinary buyers. The classic model is made in different colors and complemented by original details.

(Modern versions of the legendary pilot jacket from "Aeronautica Militare" )

Agreement with the Italian Air Force

In 2004, a new step was taken towards an even closer cooperation of “Cristiano di Thiene S.p.A.” and the Italian Air Force. The company has received a multi-year exclusive agreement with representatives of the Italian military aviation to use the authentic marks and history of "Aeronautica Militare" and "Frecce Tricolori". At the same time, the eponymous brand called "Aeronautica Militare" was officially registered, under which they began to produce not only men's, but also women's and children's clothing. The official emblem of the Italian Air Force has become the brand logo, as the founder of Sperotto personally agreed with the Italian Ministry of Defense.

(The official logo of the brand "Aeronautica Militare")

Cristiano's son, Paolo, spoke about this event as follows: "The state-level brand license is, of course, a great honor and a great success for us. On the one hand, we are inspired by the ideals of the Air Force, and on the other hand, the Italian Air Force sees in our collections the embodiment ideas of courage and courage of people who are in love with the sky. Therefore, everyone is happy. Today we design clothes, including those specifically for the Tricolor Arrows sports group. In addition, partnerships allow us to hold joint events and, in particular, invite pilots to fashion events where we present our collections".

(Герб ВВС Италии )

The Italian Air Force was created on March 28, 1923. At first they were called "Regia Aeronautica Italiana" (Royal Air Force). But when the monarchy was abolished in the summer of 1946, they were replaced by the Italian Air Force - in the original "Aeronautica Militare".

The main task of the air force at this time is "To defend Italy, its territory, its sovereignty and its strategic interests, guaranteeing the readiness, combat effectiveness and mobilization of the aviation military forces within the framework of the system of national and international security."

The motto of the Italian Air Force is "Virtute Siderum Tenus". It translates - "With courage to the stars."

In its collections, the brand tells the world the incredible stories of brave pilots, introduces the activities and famous fighter aircraft, constantly guarding the country's security.

("Frecce Tricolori" symbolism on a jacket from "Aeronautica Militare" )

Each new clothing line also features the "Frecce Tricolori" logo. It was established on July 1, 1961. It currently consists of nine aircraft and one flagship and forms the world's largest military aerobatic patrol, which has already received worldwide recognition.

Since 1984 "Frecce Tricolori" has been performing with Aermacchi MB-339-PAN aircraft. This is an Italian combat training aircraft and light attack aircraft. The group uses it in a special modification for aerobatics, in which all military equipment has been dismantled and colored smoke generators have been installed.

present tense

Over the years of its existence, Cristiano di Thiene has grown worldwide and distributed the Aeronautica Militare brand through 40 mono-brand stores and more than 1000 multi-brand stores. Now he targets consumers all over the world, so in his collections you can find a lot of things in "casual" style. Of course, each such model is decorated with the original heraldry of the Italian Air Force, which makes it even more attractive, interesting and distinguishes it from others.

(Shop "Aeronautica Militare" in Kyiv)

Today, Aeronautica Militare defines its mission as: "Jacket, sweatshirt, accessory. A sense of belonging can also take shape, if the shape embodies the spirit and values. This happens with Aeronautica Militare products. A young fashion brand that can reimagine the best idea of the nation and its values Consistency, honesty, respect Selflessness, discipline and honor A passport to enter the world of real stories of men and women like us With the world of ideals of peace and humanity that are part of the international community, as well as dreams, passion and courage those who have to deal alone with the immensity of heaven."

In 2016, Enzo Vecchiarelli, Chief of Staff of the Italian Air Force (at that time), visited the production. After getting to know the management and employees, visiting the workshops, he said: “The aspect that impressed me the most is the communication with the world of aviation and the passion you put into creating a product. True excellence, achieved through an in-depth preliminary study of heraldry and aviation history. It doesn't matter if teamwork creates tricks in the sky or beautiful clothes, it all translates into personal enrichment that can become wealth for the whole country."

(Enzo Vecchiarelli with the Sperotto brothers in the production hall )