History of the Polo Ralph Lauren brand. All about the brand Polo Ralph Lauren.

The history of the Polo Ralph Lauren brand is the success story of the most famous corporation in the world. It is a symbol of luxury, quality and real style. Today, the brand specializes in the creation of clothing, accessories, perfumes, underwear, furniture, dishes, textiles, wallpapers, sweets, pet products and so on. But where did it all begin? Read about this and much more in our article "The History of the Polo Ralph Lauren Brand".

 Brand history Polo Ralph Lauren

On October 14, 1939, in Belarus, a boy was born into the Jewish Lifshitz family, who was named Ralph. On the eve of World War II, the family of the future founder of the legendary fashion house moved to the United States of America in the Bronx (New York). The father of the family decided to change his surname so as not to stand out among the locals, and the Lifshits became Lorens. Unlike other well-known founders of fashion brands, such as Lando Simonetti, young Ralph did not feel any attraction to art, and even chose a technical education in economics, which he studied at Baruch College. However, he was not destined to graduate from college, since at that time the Vietnamese conflict began and all young people aged 18 to 28 were sent to serve in the army with possible demobilization in the future. However, Ralph was lucky, and by the time he finished his military training, North and South Vietnam had declared a truce. After serving in the army, already in civilian life, Lauren met a beautiful girl named Ricky Lowby. Less than a year later, the young people got married, and in order to provide for the newly created cell of society, Ralph Lauren decided to change jobs and got a job at the Brooks Brothers store as a sales assistant. It was at that time that he discovered his talent for design. At the time, Ralph was obsessed with the "classic American dream" so he wanted to make money from whatever he could. And of course, he decided to take advantage of the discovered talent and began to create small outfits for women, which became a good part-time job. However, he did not stop there, and soon created the first full-fledged model, which was put on assembly line production - a silk tie exclusively for Rivetz & Co. 

1967 was a great start for the Loren family. Ralph took out a loan of $50,000 (which at that time was commensurate with the amount of $1 million by today's standards) and founded his own brand, which he named "Polo Fashion". This brand was entirely dedicated to clothes for playing Polo (which is actually clear from the name). Why did you choose this particular sport? Everything is very simple: at that time, as now, in principle, people of aristocratic blood with a certain level of wealth played this sport. And the need to buy clothes for the Polo made them constantly in contact with Ralph Lauren. The fashion designer hoped to play on the famous psychological technique called "The Bank of Pickles". Its essence is that if a cucumber wants to become a pickled cucumber, it must climb into a jar of pickles. Ralph Lauren, as before, dreamed of becoming a millionaire, so he wanted to constantly contact people of this level of wealth. And since none of them paid attention to him just like that, he chose a similar strategy. Using your talents to move up the social ladder is the essence of the very "american dream" that young Lifshitz was obsessed with. And he did great with it.

Polo clothing brought Lauren a huge success, and already in 1970 he was awarded the "Coty Award". At that time, this was his first award for activities in the modeling business. The first, but later - only one of the many. By investing his whole soul and healthy enthusiasm in the business, Ralph Lauren was able to make his Polo clothing company the most popular in America. Everyone knew him. And he decided to use his name to promote his brand, changing the name of the company from "Polo Fashion" to "Polo Ralph Lauren", he increased brand awareness by 300% in a year! The unprecedented success motivated further changes, so the brand logo was created. The same logo that is known to the whole world today - a jockey on horseback, bringing his hand with a club to hit the ball while playing Polo. In 1971, the first collection of clothes with a new logo and a new name was released. These clothes turned out to be men's shirts. The official Polo Ralph Lauren store sold out this collection in the first 3 days after its demonstration, which finally confirmed the effectiveness of the changes made. 

Polo Ralph Lauren T-shirts were the next clothing item to be shown at Milan Fashion Week in 1971. In the chest area of ​​each polo shirt, there was the very new (at that time) brand logo, which today is already a symbol of the era. In fact, it was this collection that popularized polo shirts in Ukraine, Europe, America and all over the world as a whole. Men's polo shirts from the Polo Ralph Lauren brand, just like La Martina polo shirts, are created using a special Grasser technology. Its essence is that the fabric is made from cotton, which undergoes a special treatment, due to which the fibers of the fabric become smooth and hollow. This allows the T-shirt to "breathe", and the T-shirt itself becomes water-repellent, since water drops cannot linger on the linen fibers as in ordinary fabric. Men's cotton T-shirts from Polo Ralph Lauren effectively wick perspiration away from the surface of the skin, resulting in a product that dries almost instantly. However, it is precisely because of the similarity in design, stylistic orientation and production technology that the main competitor of Polo Ralph Lauren is the La Martina brand. However, although these 2 brands are fighting on the same field - for men's polo shirts, they have clear differences. Polo Ralph Lauren is a luxury clothing brand for polo, casual or classic. But the Argentine brand La Martina specializes in premium clothing, which is much higher, and these clothes are made in the appropriate aristocratic style. 

Today, everyone can afford to buy Polo Ralph Lauren clothes, since there is an official Polo store in almost every major city in any country in Europe and America. Men's polo shirts make up the bulk of the range provided, as they are the most popular type of clothing of this brand. If you want to replenish your wardrobe with exquisite luxury quality clothes - hurry up to buy Polo Ralph Lauren in Ukraine!