Trussardi - the brand's most famous lines of collections

The famous Italian brand Trussardi has existed for more than a century, and during this time has managed to create thousands of different collections for both men and women. Moreover, the collections consisted of clothes, shoes, accessories and even bags. Such a wide range is quite difficult to plan and account for, so in the 80s, Nicola Trussardi decided to break the brand into several lines that would occupy their own specific market niche. It is these lines that will be discussed in the article "Trussardi - the most famous lines of the brand's collections" on the blog of the AVIATOR men's clothing store.

Initially, the Trussardi brand was exclusively engaged in the production of genuine leather products, such as gloves, belts and ski equipment. However, in 1970, Nicola Trussardi became the manager of the company that his grandfather had created, and decided to diversify the brand. Since then, every year the Trussardi brand began to produce a wide variety of clothes, shoes and accessories, each of which was distinguished by its uniqueness and sophistication. However, over the past 10 years, the number of released collections and items of goods began to exceed the limits of a reasonable one, and like any competent manager, Nicola Trussardi came to the conclusion that the brand should be divided into several sub-brands that would allow focusing on the release of collections of a certain type. What is the benefit of such clustering? First of all, this simplifies the work of designers, because it is much easier to deal with collections of the same cluster of products and make them in the same pre-designed style than to deal with different collections every few days, each of which has its own individual style and direction. Secondly, such a solution greatly simplifies planning, since each of the sub-brand companies deals with its own collections and it is easier to distribute responsibilities and production. Already after the first year of brand clustering, profits increased by 27% as a result of greater worker productivity. This became a serious indicator and Nikola decided to seriously take up the clustering of production.

Trussardi

Trussardi is the main line of the brand's collections, which produces clothes mainly for shows, as well as exclusive collections to order. It became a separate line in 1983, but initially it was devoted exclusively to women's clothing, and only in 1985 began to represent men's clothing as well. To date, the Trussardi sub-brand is also engaged in tailoring exclusive models of clothes for films.

Tru Trussardi

The second clothing line, created in the same year as Trussardi, however, initially positioned itself as a line of exclusively menswear. In 1985, this sub-brand was retrained in men's homewear and casual wear for middle-class people. Despite its great popularity, True Trussardi was closed in 2016, as Trussardi as a whole switched to the production of exclusively premium clothing, so casual clothing for the middle class did not fit into this concept. However, it is still possible to buy Tru Trussardi clothes, as many models from the old collections are still in outlets and various official Trussardi stores around the world.

Trussardi Jeans

Nowadays, almost everyone wants to buy Trussardi Jeans, since this line of collections is the most popular on all continents of the world. Trussardi Jeans was founded in 1986 and initially specialized exclusively in women's and men's clothing made of denim (jeans), which is quite clear from the name. However, the popularity of this type of clothing at that time forced the head of Trussardi Jeans to expand production, as the clothes of other brands, and even Trussardi's other lines, did not always look perfectly balanced with the collections of Trussardi Jeans jeans. Therefore, already in the nineties, Trussardi Jeans also produced collections of T-shirts, shirts and blouses in the same conceptual line as the parallel jeans collections, which was an exclusive addition to them. After the 2000s, the popularity of Trussardi Jeans grew many times over, so this sub-brand was forced to expand its production as much as possible, covering almost the entire range of goods manufactured by the company. That is why in our time, many consider this line to be a full-fledged brand, and even more: that Trussardi Jeans = Trussardi, although in general this is not entirely true.

Trussardi Junior

As the name implies, the Trussardi Junior sub-brand creates a collection of premium class clothing and footwear exclusively for children under 13 years old. It was first created in 1983, but between the first collection and the second collection there was almost 5 years of break, as the first collection did not have the planned demand. However, today buying Trussardi Junior clothes in Europe is quite a popular desire of many young parents.

Trussardi Sport

The last line of the collection on the list, but by no means the last in popularity, is Trussardi Sport. This sub-brand specializes not only in sportswear, but also in everything related to sports: sports shoes, leather balls, uniforms and much more. In addition, the brand works closely with popular car brands that produce sports cars. Specifically, the arrangement of salons with a luxury design that would fit perfectly into the concept art of the car. Trussardi Sport was created in 1989, but gained popularity almost immediately, since Italians have a love for sports in their blood. 

Today, Trussardi clothes, shoes, bags and accessories are synonymous with the word "quality and style" in the world of premium products, so buying Trussardi in Ukraine means becoming part of a truly legendary Italian style, which has a history of more than 100 years. If you want to enrich your wardrobe with models from the latest Trussardi collections, we advise you to pay attention to the AVIATOR online store. Our store is the official representative of Trussardi in Ukraine, so here you will find only original models from the latest Trussardi collections at the most affordable prices!